Distribution for Gaming News that Matters

New ‘Y U Play?’ Survey from MocoSpace Reveals "Killing Time" as a Top Reason that Americans Play Games on Mobile Phones

One-third of mobile gamers play because it's a fun way to kill some time, another third play for entertainment

BOSTON – May 17, 2012 – Today MocoSpace, the leading games destination on the mobile Internet, is announcing results of a new ‘Y U Play?’ survey conducted on its network of more than 25 million users. The poll revealed the two most popular reasons people play mobile games: boredom, and to have fun. Roughly one-third of all respondents chose ‘Bored / kill time’ as their response when asked to select the main reason they play games on their mobile device, and another third said ‘the games are fun’.

More than 10,000 gamers participated in the April 2012 study, which was conducted to gain understanding around why Americans like to play mobile games. Over half (55 percent) of all active MocoSpace users play games on the network. Every day, more than one million hours are spent playing one million games on the site.

Participants were asked, “What is the main reason you play games on your mobile phone?” and only allowed to select one answer. The results are as follows:

• 34 percent: The games are fun
• 32 percent: Bored / kill time
• 10 percent: I like to compete
• 9 percent: To meet new people
• 6 percent: To try something new
• 3 percent: I’m always on the go
• 3 percent: To flirt
• 2 percent: Connect with my friends
• Less than 1 percent: Connect with my family

The data shows that making new friends trumps gaming with existing friends and family; players prefer meeting new people via games five times more than connecting with people they already know.

Many MocoSpace games are inherently social, with options to challenge other players, or in some games, join forces. In the vampire-themed game True Night, players can advance more quickly by adding other players to their clan; and in Street Wars, gamers get ahead by adding others to their mob.

Mobile games are also being played in the classroom, the survey revealed. Nearly 31 percent of respondents admit to playing games in class. Of those who said they play in class, boredom is the leading factor for their unscholarly behavior. The reasons why people play games in class are (Respondents could again only choose one answer):

• 42 percent: Class is boring
• 41 percent: Have some down time
• 15 percent: Hooked on the game
• 2 percent: My classmates play

“This survey showed us that our gamers are really engaged with the titles we are offering,” said MocoSpace co-founder and CEO Justin Siegel. “We are working on developing more games in-house as well as fostering relationships with third-party developers in order to churn out more fun HTML5 games that can be played on any mobile device.”

To learn more about MocoSpace games, please visit mocospace.com

About MocoSpace
MocoSpace is the largest entertainment destination on the mobile Internet, with over twenty-five million registered users. Every day, users spend more than one million hours playing one million games on the network. For a young, multicultural, on-the-go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. MocoSpace is free and available on any Web-enabled mobile phone in the world. Launched in 2005, the company is based in Boston, Mass., and is backed by General Catalyst and Softbank Capital. For more information, visit www.jnjmobile.com

Follow MocoSpace on Twitter: http://www.twitter.com/mocospace

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Media Contact:
Rachael Himsel Nunez
VSCpr for MocoSpace
415.677.9125
rachael(at)vscpr(dot)com

Enjin Partners with Overwolf to Launch the Enjin In-Game Client

Guild, Clan and Game Community Platform Enjin Announces the Release of Their In-Game Client

SINGAPORE – May 14, 2012 – Enjin, a guild, clan and game community management platform and social network for gamers, today announced the launch of the “Enjin In-Game Client” in collaboration with Overwolf, a software company specializing in adding a rich layer of additional functionality to games. The Enjin In-Game Client (powered by Overwolf) includes a wide set of gaming features accessible to users while playing their favorite games. Features include various instant messaging services, video and screenshot capture, in-game access to TeamSpeak, a music player, an in-game browser and more.

Enjin boosts the client with some unique features and allows gamers to instantly share screenshots and videos to Enjin profiles and websites. The client includes the ability to chat with other Enjin users and features in-game tools to create or manage a guild, clan or gaming website.

“We aim to be the ultimate gaming platform for gamers,” said Maxim Blagov, CEO of Enjin. “We give gamers the tools to manage their own gaming identity and easily create, join, and interact with guilds, clans and game communities. Until recently, interacting with the Enjin network meant being on a web browser. Now, with Overwolf’s innovative client technology, gamers will be able to interact with Enjin while in-game without skipping a beat.”

“Enjin provides an amazing set of community tools for gamers with their gaming social network and management features,” said Uri Marchand, CEO of Overwolf. “Their services add a lot of value for online gamers, and we decided, together with Enjin, to offer their services across all of the products utilizing our platform”.

To see the client in action, please visit: http://www.enjin.com and download the beta.

About Enjin
Enjin was founded in 2008 to help gamers create and maintain their clan, guild, or gaming community website. With over 2.5 million gamers and 150 thousand websites hosted, Enjin is the leading platform and social network for gamers and game communities. Hosting a variety of multi-gaming organizations, from small clans and guilds, to massive communities with users numbering in the tens of thousands. Enjin provides all the tools that gamers need to push their online gaming to the next level.

About Overwolf
Founded in 2010, Overwolf is based in Tel-Aviv Israel and focused on connecting game worlds with the social world. The company’s first product, a software overlay client called the “Overwolf Client”, allows users and game publishers to add a rich layer of functionality to any game without touching a line of game code. It allows users to communicate, easily share game experiences with friends and get instant access to web resources from within the game. For game publishers, Overwolf is a tool to effortlessly integrate social media within their games, boost virality and reduce user acquisition costs. To join the beta, please visit: www.Overwolf.com.

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Contacts

Enjin Pte Ltd
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International Digital Entertainment Agency
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