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Solid State Networks Announces Industry’s First DevOps Release Automation Solution for Games and Virtual Reality

DIRECT for Release Automation accelerates last-mile deployment to internal teams, partners and players world-wide


ssngamesPHOENIX, February 2, 2017 – Solid State Networks announces the availability of DIRECT for Release Automation, a cloud-based DevOps solution that accelerates the last-mile deployment of games and virtual reality (VR) experiences to internal teams, partners and players worldwide.

DIRECT for Release Automation is the first DevOps release automation solution specifically targeting game and VR developers.  It is based on more than seven years of experience working with AAA and independent game developers to help them speed up the last mile of the game deployment pipeline.  DIRECT  addresses the unique challenges associated with implementing Continuous Delivery practices to support the development and testing of immersive interactive experiences.

Push any release to production at any time

By supporting Continuous Delivery, DIRECT for Release Automation shortens iteration cycles and ensures the ability to push any release to production at any time. DIRECT  makes it easy to programmatically move application releases through a deployment pipeline promotion chain, simplifying the way internal teams and partners work and collaborate.  It automatestime-consuming, error-prone manual pipeline activities, speeds up  internal and external communication and aligns everyone’s goals with the last-mile delivery process.

Using DIRECT for Release Automation, game and VR developers can easily and rapidly deploy new game builds to both new and returning players.  The DIRECT solution includes a powerful client agent designed to streamline deployment to end user systems that are outside of the developer’s control, a capability not currently available in other application release automation solutions.   Because the final steps of deployment to these target environments require human interaction, user experience is a paramount concern.  DIRECT removes many friction points along the way to reduce abandonment and improve retention, including streamlining installation and optimizing available system and network resources.

Fastest time-to-play in the industry

“DIRECT delivers the fastest time-to-play in the industry,” said Rick Buonincontri, who is responsible for strategy and product at Solid State Networks. “And it solves the version fragmentation problem by generating necessary update paths quickly and automatically utilizing massively parallel computing resources available on AWS.  Existing players spend more time playing and less time updating, and new players automatically receive the latest version providing the fastest path to gameplay.”

DIRECT for Release Automation scales on-demand because it was designed to take advantage of the scalability provided by Amazon Web Services (AWS) and the global content delivery network (CDN) infrastructure of Akamai. It provides on-demand capacity to store and process new releases and automatically stage them to Akamai to ensure global reach and best possible performance.

Speeds up testing and development

DIRECT for Release Automation speeds up testing and development by providing a production-ready infrastructure environment for internal teams and partners to work in. By using a production-ready infrastructure throughout the pipeline, time and risk associated with pushing the game or VR build to another environment is eliminated.

Developers can quickly connect DIRECT for Automation Release to their build process to eliminate time spent managing multiple tools, scripts, infrastructure and the build release library. A single script easily integrates DIRECT  with the existing build process and moves the last mile of the pipeline to the cloud. Using an API, DevOps teams can orchestrate release deployments through multiple branches of their pipeline as they see fit.

Supports leading game engines and top platforms

DIRECT is game engine agnostic; developers can  manage and orchestrate the deployment pipeline for games and Appsmade using Unreal, Lumberyard, Unity and CryEngine, among others.  Studios can deploy releases directly to players on Windows and Mac OS operating systems or to top distribution platforms including Steam. Support for more operating systems and distribution platforms will be announced soon.


Why build what you can buy with no up-front commitment

“Many gaming companies build their own last-mile deployment solution which diverts valuable resources from making their games more successful,” Buonincontri said. “Why build what you can buy? DIRECT saves time, money and the hassle of building and maintaining your own solution. Plus it’s better, faster and more cost-effective.”

There is no cost to start using DIRECT for Release Automation and game and VR developers pay on a usage model with no long-term commitment required.  Buonincontri said pricing is based on experience in the market – “We know that game developers need to contain costs and mitigate uncertainty while taking their game to market.”

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Heather Watts-Hix

Solid State Networks

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602-889-3074 x 1053


KingsAndHeroes Logo BlackBackground2

Industry Games Announces Kings and Heroes

Studio’s First Title is an Open World Fantasy Action RPG with 8 Player Co-op

GILBERT, Arizona – March 24, 2016 –  Industry Games, a game development studio focused on games for core gamers, today announced Kings & Heroes (, the company’s first title. Kings and Heroes is an open world fantasy action RPG, which has been in production for the past 18 months at the Phoenix-area based studio.  In the game, players can create their unique hero and play solo, or with a group of up to 8 players, to explore expansive dungeons and vanquish hordes of enemies. The quest for treasure, loot and glory will begin soon. The company looks to get the game into the hands of testers and then into the Steam Early Access program in the coming weeks.

“We’ve been working really hard to create a game that core gamers will want to play and make their own,” said Warren Weems, CEO of Industry Games. “We’re big fans of that classic roleplaying gameplay style, and that’s the feel we have with Kings and Heroes.”

“In Kings and Heroes, you can jump in and start soloing your way through the world, or you can grab some friends, group up, and run a dungeon,” said John Kenison, COO of Industry Games. “The world becomes more alive every day and we’ve got a lot of plans for where we’re taking the game through launch and beyond.” Stream Tomorrow
The team will reveal more of the game in a live stream tomorrow, March 25th at 10AM PST. Anyone interested in seeing Kings and Heroes can check out the online stream at:







About Kings and Heroes
Players start by rolling their character to determine their character’s core stats. Players then choose a race, class and alignment from a spectrum of shades of good and evil. They then enter the medieval fantasy town of Everdale and begin exploring and adventuring across an online world. Players will always have something to do with procedurally generated dungeons. They will be able to quest for new gear, loot and legendary items while conquering dozens of bosses and enemies.

•       PvE Combat and up to 8 Player Co-Op Gameplay
•       Randomly Generated Dungeon Adventures and Exploring
•       Multiple types of adventures ranging from Crypt runs to Caves and Lava levels
•       Multiplayer RPG with character advancement
•       Huge world to explore
•       More than 50 Enemy types to encounter and attack
•       Gear, Loot, Gathering and Crafting
•       20+ Different Boss Fights at launch
•       Distinct Game Areas including the swamps, desert, and tundra
•       5 Classes: Champion, Cleric, Ranger, Rogue, Wizard
•       6 Races: Dwarf, Elf, Goblin, Halfling, Human, Orc

For more information, check out Kings and Heroes on Social Media:

Kings and Heroes
·         Steam:
·         Facebook:

Industry Games
·         Facebook:
·         Twitch:
·         Twitter:
·         Google:
·         Instagram:
·         YouTube:
·         Twitch:

About Industry Games
Founded in 2013, and based in Gilbert, Arizona, Industry Games is focused on core games for core gamers. The team consists of veterans from Valve Software, Certain Affinity, 7 Studios, Turbine, and Blizzard Entertainment. The company’s goal is to deliver new open world games as well as tools for the community to modify its games and make them their own. For more information, please  

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NOTE to Media: Beta keys will be available soon for media and established bloggers and streamers. Please contact:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it.  to get on the list.


hello sanrio logo2000


SANRIO, Inc. Partners with Hyper Hippo on Digital Project


hello sanrio initiative to be introduced at Game Developers Conference


Game Developers Conference - March 16, 2016 - Sanrio and Hyper Hippo Games, a leading independent and innovative games studio, have partnered to develop a suite of lifestyle apps themed to the new hello sanrio brand that celebrates Sanrio’s core foundation of social communication. The digital initiative supporting hello sanrio will explore the world of Sanrio through Hello Kitty and multiple characters from Sanrio’s design legacy including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin®, Gudetama®, and more. The hello sanrio suite of apps will be announced tomorrow at Game Developers Conference in San Francisco, with first previews appearing at the Facebook booth, on Thursday afternoon, March 17.


hello sanrio app200“The hello sanrio app family will combine social communication and our legendary breadth of characters to offer fans a new touch point to experience the brand,” said Jill Koch, Sr. Vice President of Brand Management and Marketing of Sanrio, Inc. “This marks the first time Sanrio, Inc. will launch a new brand with digital content and merge the worlds of our characters so they can interact with one another. Our goal is to provide a platform for fans to connect and engage with each other and Sanrio’s expansive family of characters.”


The hello sanrio suite of lifestyle apps will officially launch to consumers in Summer 2016. The apps will offer fans an immersive social experience on mobile devices and PC while bringing fans together, giving them a place to connect, discover, express themselves and experience the world of Sanrio in a new way. This is the first platform of its kind for Sanrio, utilizing a broad range of applications simultaneously while connecting fans with friends, family members and other Sanrio fans, all through the uniquely supercute world of Sanrio. Fans can get an early glimpse of hello sanrio development, engage and give input through the hello sanrio social media channels.


“We love how Sanrio's founding principles of social communication and the sharing of small gifts is a perfect fit with today's digital world,” says Lance Priebe, CEO of Hyper Hippo. “Hyper Hippo is thrilled to be creating a new and unique suite of lifestyle apps for fans of Hello Kitty and her many friends.”


For more information, visit and follow hello sanrio on Facebook (@hellosanrioapp) and Twitter (@hellosanrioapp) to be among the first to get sneak peeks, play game demos and share feedback.


High resolution images available upon request


About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and


About Hyper Hippo
Hyper Hippo creates virtual worlds and video games that are played by millions of fans around the world. Founded in 2012 by the creator of Club Penguin, Hyper Hippo builds games that are available on mobile, Steam and soon on major consoles. Based in beautiful British Columbia, Hyper Hippo brings together an exceptional team that is constantly innovating and exploring new ideas in game design. Major titles for Hyper Hippo include Adventure Capitalist – the world’s greatest capitalism simulator, and the upcoming hello sanrio – featuring Hello Kitty and other Sanrio characters.


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Orsi Public Relations (323)874-4073
Dyann Hawkins / Racine Diaz
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Industry Games


Phoenix-Based Game Development Studio, Industry Games,
Emerges from Stealth Mode


Team Developing Core Games for PC and Consoles with First Title Coming in Spring


GILBERT, Arizona – January 25, 2016Industry Games, a game development studio setup focused on games for core gamers, was announced today. The studio has been quietly developing and adding key talent while in stealth mode since late 2013, and is now nearing the announcement of its first title. One of the cornerstones of the company’s mission is to empower the community to take the games created by the studio and make them their own through mod tools, editors and feedback to the dev team.


“Our goal is to establish Industry Games as a leading AAA studio and publisher of games for core gamers,” said Warren Weems, founder and CEO of Industry Games. “Our first game has been in development for 18 months and we’ll be taking the wraps off of that in the next couple of months. In the meantime, we continue to look for talented developers that want to be a part of a growing team of passionate, experienced game developers”


“We’ve got big plans for where we want to take the company as well as the games we’re creating,” said John Kenison, COO of Industry Games. “We’re hardcore gamers and it’s natural for us to focus on the types of games we want to play, especially as large parts of the industry have gone towards casual games.”


Industry Games currently employs more than 20 developers and is looking to grow the team over the coming year. The studio has a plan to bring multiple games to market over the next few years and has the resources to deliver AAA quality titles without needing a publishing partner. Industry Games is building their titles on Epic’s Unreal Engine so it can deliver the visual quality and gameplay that core gamers want.


About Industry Games
Founded in 2013, and based in Gilbert, Arizona, Industry Games is focused on core games for core gamers. The team consists of veterans from Valve Software, Certain Affinity, 7 Studios, Turbine, and Blizzard Entertainment. The company’s goal is to deliver new open world games as well as tools for the community to modify its games and make them their own. For more information, please visit:


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Sean Kauppinen
International Digital Entertainment Agency
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John Smedley Announces New Game Company, Pixelmage Games, and Its First Open World Action RPG, Hero’s Song 


Kickstarter Campaign Now Live to Complete Development of the Studio’s First Game


SAN DIEGO – January 19, 2016 – Pixelmage Games, a new studio headed by former Sony Online Entertainment President John Smedley, was announced today. The company also revealed its first game, Hero’s Song (TM), a 2D pixel art action RPG that Pixelmage (TM) Games is looking to co-fund through Kickstarter The company has assembled a talented group to create the universe and develop the game, including Bill Trost, Lead Designer and co-creator of the EverQuest franchise, and Patrick Rothfuss, New York Times #1 Best-Selling Author of The Name of the Wind. The core team is already 13 strong and will grow as production ramps up in the coming months.


Pixelmage Games has been in stealth mode since October while developing the core elements and prototype for Hero’s Song. It has already raised $1M in funding from private investors and will use Kickstarter to raise another $800,000 to finish development. Pixelmage intends to deliver the game in October 2016, just nine months from now. The team has a track record of AAA quality games that reach massive audiences.


“Our goal with Pixelmage Games is to make extremely deep and hardcore games in a beautiful pixel art style with an incredibly deep multiplayer experience” said John Smedley, CEO of Pixelmage Games. “We’re calling on the community to be a part of this project as we create a really unique game that we’re sure fantasy RPG fans will really enjoy.”


"A lot of people don't know that long before I tried to write a novel, I tried to write a computer game,” said Patrick Rothfuss.  “So when John asked me if I wanted to be a part of the project, I was flattered and excited. I've been playing games forever, and I know how stories work. This is a unique way for me to bring all my favorite things together. I've never done World building as part of a team before, and it's a lot more fun than I'd anticipated. I'm excited to be able to show people what we've come up with."


About Hero’s Song
Hero's Song is an open world rogue-like fantasy game done in beautiful 2D pixel art style. Create epic fantasy worlds uniquely shaped by your choices, the power of the gods, and thousands of years of history. Become a legendary hero in a dangerous and mysterious world of magic and monsters. Explore endless dungeons and ancient cities in long forgotten lands in search of knowledge, treasure, and the power of the gods!


In Hero’s Song, players can control their own server and host thousands of other players (with up to hundreds playing at one time).


About Pixelmage Games
Pixelmage Games was founded in October 2015 by a team of veteran game makers. Most members of the team have more than 20 years of experience in the industry -- much of that time at Sony Online Entertainment making massively multiplayer games. The list of games that the team has collectively worked on for other companies is broad and includes Tanarus, EverQuest, EverQuest II, PlanetSide, PlanetSide 2, Star Wars Galaxies, DC Universe, Shadowrun, Untold Legends, Free Realms, Magic: The Gathering - Tactics, Pox Nora, Clone Wars Adventures, Defiance, Landmark, H1Z1, and many others. For more information, please visit:


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San Francisco - December 4, 2015 -  360 Game, a leading Chinese gaming platform operator, announced today that they have launched an effort to bring North American game developer projects to mainland China.

Qihoo's 360 Game is the biggest Android mobile game platform in China. 360 Game provides a wide selection of high quality free mobile games to hundreds of millions of users in China. 360 Game aggregates 360 Mobile Assistant, 360 Security App Store and 360 Game Lobby to create a multi-channel mobile game platform. Additionally, 360 Game provides a customized service for game developers to help them publish their games in China. 360 Game is already an established partner in China for many large game companies such as Blizzard, Disney and Goodgame.

In addition to their popular Android game platform, 360 Game also focuses on the PC gaming business. 360 Game is one of the most successful PC web-game publishing companies in China and publishes hundreds of popular web-games and reaches over 200 million users.  360 Game also aggregates two web-game platforms (360 Game Center and and 360 Game Lobby to provide high quality web-games and services to gamers.

Earlier this week, Qihoo's joint venture, Oriental Shiny Star Ltd., signed a five-year exclusive agreement with Smilegate for publishing and operation rights for the hit FPS title, "CrossFire 2" in mainland China.

The original "CrossFire" is the one of the most popular FPS online PC games of all time in China.  The sequel, "CrossFire 2" expands on the original PVP premise with a story-driven PVE mode, and a new game engine that cranks up the graphic quality of the series.

More information about 360 Game can be found at:

North American developers interested in bringing their mobile and PC games to China can contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it.  for more information about working with 360 Game.

JetBet LogoMaxim Sports Logo

Sports Fans Can Show Off Their Knowledge and Love for Their Team in a Real Time Competitive Experience


LAS VEGAS, NV; November 23, 2015 –  JetBet, a developer of play-by-play social sports second screen experiences, today announced its partnership with Maxim, the leader in men’s lifestyle, to offer free-to-play social sports. The branded social sports experience, Maxim Sports Live, is available today to play alongside live games at

JetBet is a ‘lean in’ second screen experience that allows sports fans play along with the game via smartphones, tablets or on a browser, making live sports more engaging and fun. Now available through Maxim’s digital platform, sports fans can log onto and play along with their favorite teams during live games.

Maxim Sports Live enables fans to experience and engage with the action of live sports, demonstrating their knowledge of the team by predicting every play, possession or full game result. Players can predict plays, yardage gained, penalties, turnovers and more in a dynamic experience powered by JetBet’s world-class sports analytics.

Maxim Sports Live is intuitive for players of all skill levels to earn bragging rights. The platform also includes a chat feature to discuss plays and banter with rival fans.

Maxim has built the leading men’s lifestyle brand by understanding the pulse of their audience,” said Louis Castle, CEO and co-founder of JetBet.  “We are very excited to be their partner in bringing real time social sports to tens of millions of fans worldwide.”

Maxim Sports Live currently includes NFL games, with plans to expand into additional sports in the future.

For more information or to join a tournament, please visit or on your computer, tablet or phone.

About Maxim
Maxim is the leader in men’s lifestyle. For over 20 years,  Maxim has celebrated men, their stories and their successes with the fun, irreverent spirit that has long defined  Maxim. In addition to its U.S. publication,  Maxim publishes 11 international print editions, distributed in 67 countries worldwide.

About JetBet
JetBet uses state-of-the-art technology benefiting from decades of successful sports analytics to deliver an authentic, competitive live sports enhancing experience, which it also white labels for strategic partners and leading brands into a multi-tenant pool of players for a richer experience.  Founded in 2014 by video game and casino gaming veteran Louis Castle (former CSO of ShuffleMaster; co-founder of Westwood Studios), JetBet is a privately-held company based in Las Vegas, Nevada. JetBet is a collaboration with Metric Games, an industry leader in mobile sports wagering software, and social casino developer Bellwether Technologies, LLC.


Additional Resources:
Maxim Sports Live Website:
JetBet Website:
JetBet Facebook Page:
JetBet Twitter:

Press Kit: ;      

Editorial note: The Maxim Sports & JetBet sites are only active when there are live sporting events pending or in progress. To see how this social sports experience works when there isn’t a live game, please visit the demo at           

Media contacts:
Elizabeth Olson
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cp logo black
Evil Defenders is Now Available on STEAM

Beautiful Tower Defense Game Lets You Lead the Forces of Evil


Logo EvilDefendersFans of Tower Defense games can now Lead the Forces of Evil in the Comfort of Their Underpants! Today evil has a new leader, you, or anyone else that wants to lead an army of demons in defending a horde of treasure if you’re not available! Crazy Panda’s beautiful tower defense game is now live on Steam for under $10!

Evil Defenders is the perfect way to start the day, just like a bowl of high-powered sugary cereal and a mind-numbing energy drink before noon. You’ll want to be fully charged to beat the game’s 90 levels of TD action across 15 maps and six levels of difficulty. With awesome upgradeable power-ups and towers ranging from skeletons to mini-guns, you’ll quickly realize this unique fantasy world has a lot of crazy things going on that are going to make that second and third energy drink a welcome boost.

Summon the power of your own personal demon/badass and upgrade your towers to annihilate villagers that are hell bent on your destruction. 
What an awesome way to spend the day!
Evil Defenders on Steam

Members of the media who are interested in a code for the game should contact:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or  This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . Keys are also available for streamers at:

mittanimedia black     CCPGamesLogoBlack
Mittani Media, in Collaboration with CCP Games Launches Kickstarter for The Fountain War Book Project

Kickstarter to fund book project to chronicle all-encompassing war in EVE Online that culminated in the largest single battle in gaming history

November 3, 2015 - The Mittani Media, in collaboration with CCP Games and noted author Jeff Edwards, today launched their Kickstarter campaign to fund the creation of a novel centered on the infamous Fountain War in Eve Online.

The Fountain War book project will create the first ever book about EVE Online based on real player experiences and the resulting novel will be the first book of a completely new genre: sci-fi non-fiction.

The Fountain War was an all-encompassing war in Eve Online that culminated in the largest single battle in gaming history, the Fall of 6VDT. It not only consumed the Eve Online gaming community, but it transfixed the attention of the worldwide gaming community, attracting unparalleled attention in the mainstream press.

This project has already attracted the support of several gaming industry leaders and noted authors including J. Todd Coleman of Crowfall, John Smedley, past President of Sony Online Entertainment, Scott Hartsman, CEO of Trion Worlds and New York Times Bestselling author Pierce Brown.

With the remarkable writing talent of Jeff Edwards with the strength and support of CCP Games and The Mittani Media, this epic gaming story turned novel is destined to captivate science fiction, action, suspense, and military fiction fans everywhere.

About The Fountain War Project
The Fountain War Kickstarter Campaign

Fountain War Coverage
The Verge
Huffington Post
Games Radar
International Business Times
PC Gamer


The CEO of The Mittani Media, Alexander Gianturco, was recently featured in an article in Playboy: A Day in the Life of a Virtual Space Tyrant.

The Fountain War Kickstarter supporter articles and videos:

Pierce Brown Article
Pierce Brown Video

CCP Games Article
CCP Games Video

Grath Telkin Article
Grath Telkin Video

Contact Information

Want more information or interview availability? Email   This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Grath Telkin Article
Grath Telkin Video

Contact Information

Want more information or interview availability? Email   This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Rhys Dekle Joins Bob Wallace at Strategic Alternatives as Partner

Former Microsoft Games Executive to Augment Firm’s Strategic Capabilities

RhysDekleMountain View, Calif. – November 2, 2015 – Strategic Alternatives, the premiere consulting firm providing strategic advice to the CEOs of leading companies within the games industry, today announced that William Rhys Dekle, former senior director of business development for Microsoft Games Studios, has joined the firm as a partner. Rhys adds additional deep knowledge of the games industry and acquisitions experience to Strategic Alternatives.

Rhys previously managed a team that found and negotiated publishing deals for games and was a chief architect of ID@Xbox, Xbox One’s successful self-publishing program. He oversaw content acquisition for HoloLens and Kinect, and also conducted numerous IP and developer acquisition investigations including the purchase of Gears of War from Epic Games in 2014. Rhys is a proven leader having managed the video game rental P&L for Hollywood Entertainment. Earlier in his career he was an engagement manager for McKinsey & Company and was in a financial position at Goldman Sachs. He has an MBA in Finance from Wharton and a B.A. from Yale.

“Rhys and I have known each other for many years and have worked across the table on multiple deals,” said Bob Wallace, managing partner of Strategic Alternatives. “I’ve gained great respect for him in our dealings together. Rhys has the knowledge, integrity, and reputation that is a perfect addition to Strategic Alternatives in service of our roster of AAA studios around the world.”

“I achieved everything I wanted at Microsoft; and as I thought about the next phase of my career, I reached out to Bob,” said Dekle. “He’s a legend in the games industry and the idea of working together with him to help independent developers realize their goals is something I knew I had to pursue. Strategic Alternatives gives me the opportunity to work with an incredible lineup of companies and take on new challenges.”

About Strategic Alternatives
Strategic Alternatives is the premiere consulting firm providing strategic advice for leading companies within the games industry. Founded in 1985, the firm focuses on growing the enterprise value of experienced game studios, small publishers, and other related companies. The consultancy has extensive experience in company strategy, business development, self-publishing, and exit acquisitions. For more information, please visit:

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Sean Kauppinen
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Klang Games Partners with Tilting Point to Launch and Operate ReRunners

Venture Backed Indie Game Studio Adds Support from Leading Publishing Services Provider

Berlin and New York – October 28, 2015 – Klang Games, a Berlin-based independent game development studio, today announced an agreement with publishing partner Tilting Point to support ReRunners, the upcoming multiplayer platform racer for mobile and tablet. Klang Games recently received an investment from the game-focused venture capital firm, London Venture Partners. The collaboration with Tilting Point will afford ReRunners a greater opportunity for success through a combination of funding, operational support, marketing, and live ops, while Klang Games retains full creative control and IP ownership.

ReRunners will be joining Tilting Point’s growing game roster, which includes the App Store Best of 2014 and Apple Design Award winning hit, Leo’s Fortune, the popular word and puzzle game hybrid, Languinis, and Beat Sports, the Apple TV exclusive game from developer Harmonix.

Tilting Point’s mission is to facilitate success for promising independent developers in the highly competitive mobile game market. The new agreement will see Tilting Point helping Klang with a range of fundamental services including marketing, user acquisition, analytics, quality assurance, and localization.

"Tilting Point sees the vision and potential in ReRunners and impressed us with their comprehensive in-house team and clear focus on their external developer partners,” commented Ívar Emilsson, game designer and co-founder of Klang Games.  “They also posted some outstanding race times during their testing ofReRunners so we decided to do the deal with them!"

Klang Games was founded in 2013 by Ívar Emilsson, Mundi Vondi, and Oddur Magnússon. Icelandic game developers Ívar Emilsson and Oddur Magnússon have collectively built up 20 years’ experience in developing online multiplayer games, working at game studio CCP Games – known for the popular MMO, EVE Online, and the FPS, Dust 514 – and artist Mundi Vondi has an extensive background in art and design.

Dan Sherman, president and co-founder of Tilting Point, commented on the new partnership agreement, “This deal marks a new era of collaboration between independent developers and the growing ecosystem of organizations that are designed to support them. Many consider the backing of a top tier game VC like LVP and the unique publishing services model of a partner like Tilting Point to be mutually exclusive. In fact, we bring very different and complementary strengths to the table, which when combined give Klang and ReRunners the best shot at success.”

David Gardner, co-founder of London Venture Partners, led the firm’s investment in Klang and explains meeting Klang and the Tilting Point partnership:

“I first heard of Klang through the Icelandic gaming community. I was made aware that a talented group of guys were building something fun and fast-paced in Berlin, expanding on their massively multiplayer experience gained from EVE Online. I had an initial Skype call and looked at the game  there was something special, something brilliant about the way multiplayer showed up in the creative work. We continued to get to know them over the months that followed and just had to invest; we couldn’t get the game out of our heads. I’m excited to see that Tilting Point feels the same and will partner to bring this team to content hungry gamers everywhere!”

Currently in its Beta stage, ReRunners is an online, asynchronous multiplayer game for mobile and tablet that features an open world and fast-paced racing gameplay. The game is set to raise the bar of the 2D platformer genre, by combining adventure, racing, action, and RPG elements in a socially engaging environment. ReRunners is set to launch in early 2016.


About Klang Games 
Founded in 2013, Klang Games is an independent game development studio born in Reykjavík, Iceland, now based in Berlin, Germany. Comprised of a team of like-minded individuals, Klang Games aims to create engaging gaming experiences. Collectively, the team has over 20 years of experience in developing games – from large-scale MMOs to console FPS – as well as an extensive background in art, film, music, and design.

About Tilting Point
Tilting Point is a new generation games partner for top independent development studios. Tilting Point empowers developers with expert resources, services, and operational support to give carefully selected games mainstream success. The company adheres to a core philosophy of putting development talent first, advancing industry-leading analytics, and overcoming discoverability hurdles with aggressive, best-in-class marketing. ​

About London Venture Partners
LVP is a seed fund with a valuable difference: our partners are operating experts in the online, social, mobile and tablet games world, and we only ever invest in those sectors. Investments to date include Supercell, Playraven, Peak Labs, Applifier, Boomlagoon, Omnidrone, Winko, Dojo Madness and Polystream. To learn more about LVP, visit

NetEase Games banner logoNetEase Invests $2.5 Million in Reforged Studios

Chinese Tech Giant Expands Western Game Development Portfolio with Strategic Investment in Finnish Startup

BRISBANE, Calif. - October 27, 2015 -  NetEase, Inc. (NASDAQ: NTES) today announced that its NetEase Capital Venture arm has made a $2.5 million investment  into Reforged Studios, a privately held game studio based in Helsinki. The capital will be used to provide the studio’s veteran team with production resources to accelerate and enhance both new and existing development projects both existing and new, as well as drive recruitment of the Nordic region’s brightest talent.

Reforged Studios was formed in 2015 by industry veterans who have played key roles at Riot Games, Electronic Arts, Blizzard Entertainment, DICE, Games Workshop, Ubisoft, LucasArts, and many more. The studio’s goal is to create world-class core games with strong mainstream appeal and high production values.

Reforged Studio plans to release its first title, an epic fantasy army battler, on mobile devices in 2016.

"At Reforged we bring together a wealth of experience in core gaming and passion for evocative world-building. Our creative vision is unique and ambitious in the high-quality competitive gaming space,” said Teemu Vilén, CEO of Reforged Studios. “Gaming is undergoing unprecedented growth and exciting changes. The partnership with NetEase, a company with tremendous experience on PC and mobile worldwide, allows us to be a part of the future of gaming globally.”

“The leadership and talent that came together to form Reforged Studios really attracted us to make a strategic investment in them,” said Amy Huang, Assistant Vice President of NetEase Capital. “We continue to aggressively pursue our vision for globalization and expansion westward based on our successes in Asia, and the Reforged partnership is a key step for us in that direction. We warmly welcome Reforged Studios as a part of our portfolio of investments in top development talents from around the world.”

Reforged Studios is based in Helsinki, the capital of Europe’s games industry, with another office in Los Angeles. To learn more about Reforged Studios, visit their website at .

Beijing-based NetEase Capital focuses on early-stage VC investments in technology companies, with Reforged following other recent game investments including Counterplay Games, Red Accent Studios, and Motiga.

About NetEase
NetEase, Inc. (NASDAQ: NTES) is a leading Internet technology and video game company headquartered in China. With a breadth of experience in content creation and sharing, NetEase develops and operates some of China's most popular online games (including Fantasy Journey to the West, World of Warcraft®, Hearthstone®: Heroes of Warcraft™, StarCraft® II, Heroes of the Storm™ and Diablo®III), e-mail services, advertising services, mobile applications and games, and web portals. The company has a SF-based office, with plans to expand their offerings by releasing mobile games for Western audiences. For more information, please visit:

Forward Looking Statements
This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that NetEase’s investment in other game developers may not produce positive returns or increase shareholder value; the risk that NetEase’s expansion into non-Asian markets may not succeed due to competition or other factors;; and other risks outlined in NetEase's filings with the Securities and Exchange Commission. NetEase does not undertake any obligation to update this forward-looking information, except as required under applicable law.



Rockfest Logo

'Rockfest' opens its gates on iOS

The first festival tycoon game with real band integration now available for free on the App Store

Headup Games is pleased to announce todays release of Rockfest. In a classical isometric 2D-perspective the player builds and maintains his very own rock festival. Special thing about it: musicians and bands can upload and publish their own music and band information via a web platform ( ). The uploaded songs are played while playing the game itself afterwards - sorted by genres like Hardrock, Metal, Punk and Electronic. If a player likes what he/she hears, the song can be added to the personal line-up and even rock the (ingame) stage live. Bands/musicians playing a lot of virtual festivals are going to conquer the global Rockfest-charts and are heard by many new listeners and potential fans.

The gameplay of Rockfest, developed by Independent Arts, is as simple as it is hooking: the players are building tents, takeaways, stages and a lot more to satisfy their Rock’n’Roll audience. The festivals atmosphere needs to be stabilized and experience points need to be gathered to unlock new attractions for the visitors. In the meantime it’s also just a lot of fun to watch the tiny rockers walking around and be happy about a crowded stage after starting the personal line-up.

Rockfest is available now for free in the AppStore. 

About Rockfest

Build your own festival in Rockfest! Create your festival like you always wanted and build tents, takeaways, toilets, rides and more in order to satisfy the needs of your visitors. Take care of fresh supplies and keep the area clean to avoid the festival drowning in chaos. 

Real bands for your lineup! The festival radio offers you a wide range of music streams from different genres. Whether you prefer hard rock, metal, alternative, punk, hardcore, electronic music or hip-hop – create your own lineup. The highlight: the music in the game is music from real newcomer artists. If you are a musician yourself or if you play in a band you can also upload your own music and rock the festivals of players all over the world! The game internal charts show you which bands are hot among the players. Is your band in the charts? Maybe you also discover the next rock star or simply your new favourite band. 

It's a long way to the top! In the beginning your festival will be small, with a handmade stage consisting of pallets, planks and nails and a two-digit audience. But don´t give up – give the visitors what they want, collect XP, enlarge your festival site and soon you will be among the other top festival managers. Start your own festival today!


  • Create and manage your own music festival
  • Festival radio with real bands for your individual lineup
  • Game internal music charts show the most popular bands and songs
  • Choose from a variety of buildings and attractions
  • Different upgrade levels for buildings
  • Leaderboards – who is the world´s leading top manager?


General Information

Release Date
iTunes Link
Press Kit
Any requests to
Festival-Aufbausimulation & virtuelle Musikplattform
17th September, 2015
Independent Arts Software
Headup Games
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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Editors playing in bands or having any other musical talent are more than invited to join Rockfest and upload their music via our portal – maybe this helps you spending more time on stage than sitting in the office ;)



1st Anniversary of Outplay’s #1 Strategy Title, Achieves 1 Million Downloads a Week

Dundee, UK – September 15, 2015 - Outplay Entertainment is proud to celebrate the 1st birthday of Alien Creeps TD, its high-octane, free-to-play tower defense game, which exploded onto the App Store with a Best New Games accolade last September.

The game is currently triggering an astonishing 1 million downloads a week, and has achieved the number 1 spot in the Strategy game charts in over 40 countries. Millions of gamers are doing their bit to keep the Earth safe, battling against a relentless alien invasion for the future of humanity – and sharing their greatest victories with friends across social media.

“We’re big fans of the tower defense genre”, said Outplay President Richard Hare. “With its unique features and slick visuals, Alien Creeps TD has that special something which keeps players coming back. We’re delighted by its success and will continue to enhance the game with extra missions and features.”

Alien Creeps TD pits you and your forces against an alien invasion in an intense battle for planet Earth. Blast hordes of alien creeps with awesome towers and over 50 upgrades, send in the infantry, or vanquish them using brave heroes with unique special powers! Airstrikes and reinforcements shared by friends can turn the battle in your favor.

Can you rise to the challenge and save the Earth? To find out, download the game from , the  or the .


Outplay Entertainment is a leading mobile-focused publisher and developer, on a mission to deliver fun, free and innovative social games for smartphones, tablets, and social networks. Outplay was founded in 2010 by game industry veterans, Douglas & Richard Hare. Today, the team is comprised of more than 80 highly talented and experienced individuals.

Renowned for games of the highest quality, Outplay has created a portfolio of casual and mid core titles under the Outplay and Bite Size Games brands, in addition to those produced in collaboration with other leading publishers. Outplay’s strategy is to differentiate on quality game play, user experience and engagement. The company strives to create innovative, highly enjoyable, fun social games.

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