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The News OpenFeint To Bring World's Largest Mobile Gaming Developer Community To Google's Android Platform

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OpenFeint To Bring World's Largest Mobile Gaming Developer Community To Google's Android Platform

Android Launch To Include Developer SDK Used By Over 9,200 Mobile Game Developers, Game Discovery Store And Content From Mobile Giants Including Glu Mobile, Digital Chocolate, And Hudson As Partners, And Chinese Online Gaming Company, The9, As Strategic Investor

Burlingame, CA – July 8, 2010 – OpenFeint, the leading mobile social gaming ecosystem for iOS devices, today announced that its 9,200 member game developer community with thousands of published games will soon have a complete solution to thrive in the Android apps economy. Launching later this summer, the company's complete solution will include its de facto standard SDK, a game discovery store and mobile payment options with high quality content from leading publishers Astraware, Digital Chocolate, Glu Mobile, Hudson Soft and independent studios like Distinct Dev (Moron Test), ustwo (Dot Dot Dot), Pik Pok (Flick Kick Football), RocketCat Games (Hook Champ), and TastyPlay.com (Kamikaze Race).

With a strong set of partners at launch, OpenFeint's ecosystem provides Android users the most compelling way to discover and buy high quality online games. In addition to incorporating Google Checkout and leading community features into its developer SDK, OpenFeint will extend its wildly successful Game Spotlight discovery app to Android. Interested parties can register at www.openfeint.com/developers/android for details as they emerge.

At the same time, OpenFeint continues to invest in and expand its efforts on Apple’s iOS devices and maintains the largest mobile social gaming ecosystem on that platform with over 28 million users and a presence in over 2,200 live games.

"OpenFeint is leading the charge for game developers on Android - helping to simplify and improve the game discovery and purchase process for players on the platform,” said Adam Flanders, General Manager of Glu, a leading global developer and publisher of smartphone games. “Android is an evolving gaming platform that will greatly benefit from OpenFeint's innovative online gaming and community technologies and we are pleased to extend our partnership.”

OpenFeint also announced that its expansion to Android is backed by a recent strategic investment by leading Chinese online gaming company, The9. This marks the path for a significant expansion for the company as it rolls out its cross platform strategy. As always, OpenFeint will remain open source and free for both developers and players.

"OpenFeint continues to demonstrate leadership and innovation in building community technologies which drive considerable discovery and monetization for publishers,” said Jason Loia, COO of Digital Chocolate, one of the industry’s most highly-rated publishers of mobile and social games. “We are excited about their entry into the Android ecosystem and we look forward to partnering with them to bring the best gaming experience to the Android platform.”

With over 160,000 Android powered devices shipping daily, Google’s mobile platform is growing rapidly and leading game developers recognize the tremendous opportunity to bring quality content to the platform.

"This is a big step for OpenFeint and an even bigger step for Android as it becomes a serious mobile gaming platform," said Jonathan Goldberg, Analyst at Deutsche Bank Equity Research. “OpenFeint ushered in mobile online gaming for iOS devices and we think they’ll lead the revolution on Android."

OpenFeint also re-affirmed its continued commitment to the Apple iOS device community where thousands of games are in development and several games are approved in the App Store daily with OpenFeint enablement.

"The explosion in mobile online gaming is a phenomenon that affects all members of the mobile ecosystem - from OS developers and OEMs to game developers and players," said Peter Relan, Executive Chairman of Aurora Feint. "Online games are meant to be played with all of your friends - regardless of mobile operating system. We've decided to expand to Android with these mobile gaming giants because all smartphone owners deserve high quality, easy to find games."

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About Aurora Feint, Inc:
Aurora Feint Inc's software development kit, OpenFeint, allows game publishers to implement services which enable mobile social gaming. With over 28 million registered users and a presence on over 2,200 games, OpenFeint is the largest mobile social gaming ecosystem for iOS devices and is expanding to Android in late 2010. Aurora Feint is backed by DeNA Inc and The9.

Google and Android are trademarks of Google Inc. Use of these trademarks is subject to Google Permissions.

Apple and iOS are registered trademarks of Apple, Inc.

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